Your [radically] changing newspaper

There is an ongoing debate on whether the newspaper of today are a dying breed - losing out to alternative "news" vehicles such as those online and bloggers. The figures, worldwide, seem to suggest a falling readership of your conventional daily newspaper. Revenues from newspapers are also receding.

The LA Times reports on a couple of interesting surveys suggesting that what we know, today, as our daily newspaper, is going to evolve and change:

"Sooner rather than later, the newspaper you're holding in your hands will be very different than it is today.

A couple of fascinating new studies out this week suggest just how profound -- and potentially troubling -- some of those differences may be.

One of those surveys comes from Britain, where the media research firm Nielsen/NetRatings reports that the online editions of Britain's two largest "quality" newspapers -- the Guardian and the Times of London -- now have more American than British readers. The Independent, a smaller serious daily, already has twice as many readers in the U.S. as it does in Britain, and, if the current trend holds, even the very Tory Daily Telegraph's online edition shortly will have more readers in the U.S. than in the Home Counties."

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Mahler's Prodigal Son

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