Is that a newspaper with the lot?

You've heard of a hamburger with the lot, but does the same concept apply to your daily newspaper?

The NY Times reports in "Could Customized Newspapers Bring Readers Back?":

"A big newspaper company wants to give you news the way Burger King makes hamburgers: your way.

MediaNews Group, the nation’s fourth-largest newspaper chain, said it would test a customized newspaper service this summer at The Los Angeles Daily News, one of the 54 dailies owned by the company.

The service, which allows readers to pick and choose only the stories that interest them, is among the many maneuvers that newspapers across the country are making to respond to the changes the Internet has wrought on their businesses."

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Mahler's Prodigal Son

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