Newspapers' Readership Drop Isn't All Bad News

The "news" for newspapers has almost invariably been bad. Dying has been the operative word - if not dead already, as in many American cities.

The latest audit figures for the circulation of newspapers in the US doesn't give one heart that the world of newspapers is going to improve any time soon. Just to the contrary!

However, the Atlantic Wire has a take on how falling circulations might just turn out to be a positive:

"The Audit Bureau of Circulations reports that newspaper circulation in America has dropped 10.6% from last year, dragging newspaper audiences to their lowest point since World War II. On cue, bloggers are once again heralding the death of newspapers. (This familiar cry gains potency when you see how far circulation has fallen over twenty years.) But there's reason to believe that sinking readership may be less a death knell than part of the industry's evolving business strategy. Newspapers may be better off printing fewer copies for fewer, wealthier customers in the long run. Why?"

Read on here.

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