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Starbucks CEO (without a coffee) stirs things up in Washington

How about this for taking action at the grass-roots level? Fed up with all the politicians in Washington none other than the Chairman and CEO of Starbucks has started a campaign to take on the policitians - or perhaps more accurately, challenge them to act like what they were elected to do.

"Howard Schultz, the chairman and chief executive of Starbucks, has always been the kind of boss who wears his heart on his sleeve. So it came as no surprise to Starbucks employees when, on Monday, he sent out a long, passionate, companywide e-mail entitled “Leading Through Uncertain Times.”

In it, he wrote about his frustration over “the lack of cooperation and irresponsibility among elected officials as they have put partisan agendas before the people’s agenda” — creating an enormous crisis of confidence in the process. He said that Starbucks had a responsibility “to act in ways that can ease the collective anxiety inside and outside the company.” It needed to continue creating jobs. It had to maintain its generous package of employee benefits. And it was critical, Schultz wrote, for employees “to earn our customers’ trust by being respectful of their own life situations — whatever it may be.”

No, the surprise wasn’t the e-mail; it was what happened next. Although he has made his share of campaign contributions — “to candidates in both parties,” he told me on Friday — Schultz is hardly a political activist. Yet the response to his e-mail — not only from within the company but among a group of some 50 business leaders he shared it with — was so overwhelming that it galvanized him.

Even before sending out the e-mail, an idea had begun forming in his mind about how to force the country’s dysfunctional politicians to stop putting party over country and act like the leaders they are supposed to be. By Friday morning, when we spoke, Schultz was not only ready to unveil his idea, but to spearhead a movement, if that’s what it took.

In effect, Schultz thinks the country should go on strike against its politicians. “The fundamental problem,” he said, “is that the lens through which Congress approaches issues is re-election. The lifeblood of their re-election campaigns is political contributions.” Schultz wants his countrymen — big donors and small; corporations and unions — to stop making political contributions in presidential and Congressional campaigns. Simple as that. Economists like to talk about how incentives change behavior. Schultz is proposing that Americans give Washington an incentive to begin acting responsibly on their behalf. It’s a beautiful idea."


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