Skip to main content

Using "pinkwashing" as PR

There is just no stopping the Israelis using any device, or means, to counter the negative image the country has developed around the world.    Now it has decided to use the "gay" movement as a PR tool - pinkwashing it's called!    This op-ed piece in The New York Times explains.

"In 2005, with help from American marketing executives, the Israeli government began a marketing campaign, “Brand Israel,” aimed at men ages 18 to 34. The campaign, as reported by The Jewish Daily Forward, sought to depict Israel as “relevant and modern.” The government later expanded the marketing plan by harnessing the gay community to reposition its global image.

Last year, the Israeli news site Ynet reported that the Tel Aviv tourism board had begun a campaign of around $90 million to brand the city as “an international gay vacation destination.” The promotion, which received support from the Tourism Ministry and Israel’s overseas consulates, includes depictions of young same-sex couples and financing for pro-Israeli movie screenings at lesbian and gay film festivals in the United States. (The government isn’t alone; an Israeli pornography producer even shot a film, “Men of Israel,” on the site of a former Palestinian village.)

This message is being articulated at the highest levels. In May, Prime Minister Benjamin Netanyahu told Congress that the Middle East was “a region where women are stoned, gays are hanged, Christians are persecuted.”

The growing global gay movement against the Israeli occupation has named these tactics “pinkwashing”: a deliberate strategy to conceal the continuing violations of Palestinians’ human rights behind an image of modernity signified by Israeli gay life. Aeyal Gross, a professor of law at Tel Aviv University, argues that “gay rights have essentially become a public-relations tool,” even though “conservative and especially religious politicians remain fiercely homophobic.”

Pinkwashing not only manipulates the hard-won gains of Israel’s gay community, but it also ignores the existence of Palestinian gay-rights organizations. Homosexuality has been decriminalized in the West Bank since the 1950s, when anti-sodomy laws imposed under British colonial influence were removed from the Jordanian penal code, which Palestinians follow. More important is the emerging Palestinian gay movement with three major organizations: Aswat, Al Qaws and Palestinian Queers for Boycott, Divestment and Sanctions. These groups are clear that the oppression of Palestinians crosses the boundary of sexuality; as Haneen Maikay, the director of Al Qaws, has said, “When you go through a checkpoint it does not matter what the sexuality of the soldier is.”


Comments

Popular posts from this blog

Reading the Chilcot Inquiry Report more closely

Most commentary on the Chilcot Inquiry Report of and associated with the Iraq War, has been "lifted" from the Executive Summary.   The Intercept has actually gone and dug into the Report, with these revelations : "THE CHILCOT REPORT, the U.K.’s official inquiry into its participation in the Iraq War, has finally been released after seven years of investigation. Its executive summary certainly makes former Prime Minister Tony Blair, who led the British push for war, look terrible. According to the report, Blair made statements about Iraq’s nonexistent chemical, biological, and nuclear programs based on “what Mr. Blair believed” rather than the intelligence he had been given. The U.K. went to war despite the fact that “diplomatic options had not been exhausted.” Blair was warned by British intelligence that terrorism would “increase in the event of war, reflecting intensified anti-US/anti-Western sentiment in the Muslim world, including among Muslim communities in the

An unpalatable truth!

Quinoa has for the last years been the "new" food on the block for foodies. Known for its health properties, foodies the world over have taken to it. Many restaurants have added it to their menu. But, as this piece " Can vegans stomach the unpalatable truth about quinoa? " from The Guardian so clearly details, the cost to Bolivians and Peruvians - from where quinoa hails - has been substantial. "Not long ago, quinoa was just an obscure Peruvian grain you could only buy in wholefood shops. We struggled to pronounce it (it's keen-wa, not qui-no-a), yet it was feted by food lovers as a novel addition to the familiar ranks of couscous and rice. Dieticians clucked over quinoa approvingly because it ticked the low-fat box and fitted in with government healthy eating advice to "base your meals on starchy foods". Adventurous eaters liked its slightly bitter taste and the little white curls that formed around the grains. Vegans embraced quinoa as

Climate change: Well-organised hoax?

There are still some - all too sadly people with a voice who are listened to - who assert that climate change is a hoax. Try telling that to the people of Colorado who recently experienced horrendous bushfires, or the people of Croatia suffering with endless days of temps of 40 degrees (and not much less than 30 at night time) some 8-10 degrees above the norm. Bill McKibben, take up the issue of whether climate change is a hoax, on The Daily Beast : Please don’t sweat the 2,132 new high temperature marks in June—remember, climate change is a hoax. The first to figure this out was Oklahoma Senator James Inhofe, who in fact called it “the greatest hoax ever perpetrated on the American people,” apparently topping even the staged moon landing. But others have been catching on. Speaker of the House John Boehner pointed out that the idea that carbon dioxide is “harmful to the environment is almost comical.” The always cautious Mitt Romney scoffed at any damage too: “Scientists will fig