Skip to main content

Google: Love or hate it!

From The Atlantic:

"This morning, the Pew Internet and American Life Project released the results of a February survey analyzing Americans' feelings about online privacy. The main takeaway is something of a paradox: The majority of us are uncomfortable with personalized search and targeted ads. At the same, time, though, we're more satisfied than ever with the performance of search engines.

Taken together, the polling shows that there is a great uneasiness about the status quo of data collection on the Internet. And yet, people like using the Internet.

In phone calls with Pew, 65 percent of Internet users said it's generally "a bad thing" if a search engine collects information about individual searches and then uses it to rank someone's search results -- because it may limit the information you get online and what search results you see. Only 29 percent said this practice would generally be "a good thing," because it would offer better and more relevant search returns. Similarly, when the question was framed more personally, 73 percent said they would "not be okay" with being tracked (because it would be an invasion of privacy); only 23 percent said they'd be "okay" with tracking (because it would lead to better and more personalized search results).

Pew found a similar breakdown when the matter was framed around advertising rather than search: 68 percent of those surveyed said they were "not okay" with targeted advertising, because they didn't want their online behavior tracked and analyzed; only 28 percent were okay with it (explaining that it leads to more relevant ads and the like).

And yet: Despite all those high-percentage objections to the idea of being tracked, less than half of the people surveyed -- 38 percent -- said they knew of ways to control the data collected about them."


Comments

Popular posts from this blog

Reading the Chilcot Inquiry Report more closely

Most commentary on the Chilcot Inquiry Report of and associated with the Iraq War, has been "lifted" from the Executive Summary.   The Intercept has actually gone and dug into the Report, with these revelations : "THE CHILCOT REPORT, the U.K.’s official inquiry into its participation in the Iraq War, has finally been released after seven years of investigation. Its executive summary certainly makes former Prime Minister Tony Blair, who led the British push for war, look terrible. According to the report, Blair made statements about Iraq’s nonexistent chemical, biological, and nuclear programs based on “what Mr. Blair believed” rather than the intelligence he had been given. The U.K. went to war despite the fact that “diplomatic options had not been exhausted.” Blair was warned by British intelligence that terrorism would “increase in the event of war, reflecting intensified anti-US/anti-Western sentiment in the Muslim world, including among Muslim communities in the

Robert Fisk's predictions for the Middle East in 2013

There is no gain-saying that Robert Fisk, fiercely independent and feisty to boot, is the veteran journalist and author covering the Middle East. Who doesn't he know or hasn't he met over the years in reporting from Beirut - where he lives?  In his latest op-ed piece for The Independent he lays out his predictions for the Middle East for 2013. Read the piece in full, here - well worthwhile - but an extract... "Never make predictions in the Middle East. My crystal ball broke long ago. But predicting the region has an honourable pedigree. “An Arab movement, newly-risen, is looming in the distance,” a French traveller to the Gulf and Baghdad wrote in 1883, “and a race hitherto downtrodden will presently claim its due place in the destinies of Islam.” A year earlier, a British diplomat in Jeddah confided that “it is within my knowledge... that the idea of freedom does at present agitate some minds even in Mecca...” So let’s say this for 2013: the “Arab Awakening” (the t

An unpalatable truth!

Quinoa has for the last years been the "new" food on the block for foodies. Known for its health properties, foodies the world over have taken to it. Many restaurants have added it to their menu. But, as this piece " Can vegans stomach the unpalatable truth about quinoa? " from The Guardian so clearly details, the cost to Bolivians and Peruvians - from where quinoa hails - has been substantial. "Not long ago, quinoa was just an obscure Peruvian grain you could only buy in wholefood shops. We struggled to pronounce it (it's keen-wa, not qui-no-a), yet it was feted by food lovers as a novel addition to the familiar ranks of couscous and rice. Dieticians clucked over quinoa approvingly because it ticked the low-fat box and fitted in with government healthy eating advice to "base your meals on starchy foods". Adventurous eaters liked its slightly bitter taste and the little white curls that formed around the grains. Vegans embraced quinoa as