Just look at the cost of obesity

The trend toward obesity throughout the world continues unabated. Despite all the warnings and entreaties from health authorities to cut down on over-eating, not to eat the wrong foods and for people to exercise, people just don't want to listen let alone take some positive action to make themselves healthy. And there is a material cost to the community to all of this apart from obesity itself giving rise to a multitude of health issues.

The situation in America can readily be replicated in Canada, Australia, the UK, etc. etc.

"Obesity is among the biggest drivers of preventable diseases and health care costs in the United States. Estimates for these costs range from $147 billion to nearly $210 billion annually, with job absenteeism related to obesity costing another $4.3 billion annually.

In 2012, the Trust for America’s Health (TFAH) and the Robert Wood Johnson Foundation commissioned a modeling study which found that if obesity rates continue on their current trajectory, by 2030 combined medical costs associated with treating preventable obesity-related diseases could increase by between $48 billion and $66 billion per year. The loss in economic productivity could be between $390 billion and $580 billion annually.

Based on current trends, the nation would see a continued rise in the five most expensive conditions related to obesity: Type 2 diabetes, coronary heart disease and stroke, hypertension, arthritis, and obesity-related cancers (among other health problems).

The study also found that if obesity trends fell as a result of reducing the average adult body mass index (BMI) by 5 percent, millions of Americans could be spared from serious health problems and the country could save $29.8 billion in five years, $158 billion in 10 years, and $611.7 billion in 20 years."

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Mahler's Prodigal Son

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